People have asked why we chose the name Ritual? 

Simply put, Vaping to us has always been a Ritual. From building coils, to wicking, to filling tanks or dripping e-liquid. It’s about the whole process, and enjoying more than just inhaling and exhaling (don’t get us wrong, this is one of our favorite parts).

The other side of it is that making great e-liquid is our Ritual. You really have to find a process that works for what you're looking to accomplish. Our e-liquid making Ritual includes things like mixing for a certain period of time, to make sure our liquids are blended to perfection, and aging in 304 grade stainless steel growlers in order to bring out the flavors in every Vape.